Gerken Capital Associates

SAN FRANCISCO, CA (January 17, 2014) – Wiley Publishing is pleased to announce that Lou Gerken’s “Little Book of Venture Capital” is now available for purchase. This VC book is not about how to raise capital, or write a business plan. Rather it hits the reset button of public opinion with fact-based data and accounts about VC’s contribution as the primary catalyst for U.S. growth and jobs, its enormous societal impact, and what it will take to ensure that it continues to do so.
The book also sheds important light on why VC investing is no longer just for institutions and 1%ers, but in fact accessible by the vast population of individuals with investment and retirement accounts. Finally, the book seeks to address small business owners (“SMEs) - making up 93% of all businesses in the U.S., working tirelessly and risking so much, SMEs deserve better access to growth capital and the opportunity to succeed. “I trust that the book will provoke fair and balanced thought, and help to generate a healthy discourse towards achieving fiscal conservatism and growth policies for the U.S. – Lou Gerken, Author. For those that buy the book and read it, we welcome your writing a review on Amazon. The Amazon link is: http://www.amazon.com/Little-Book-Venture-Capital-Investing/dp/1118551982/ref=pd_rhf_dp_p_d_1.